Solutions from the Technological Age

24 Sep

Arguably the largest problem facing microbrewers is large corporate giants like Anheuser Busch InBev.  This problem shows itself not only in terms of marketing but also at a level at which the consumer has no input.  Laws vary from state to state, some states do not allow brewers to sell directly to consumers at any level, while other States allow to a certain point. In New York if you are a registered Microbrewer then you are elgible to apply for a distributor’s license.  This licesnse will allow you to self distribute 60,000 bbl per year.  To put that into perspective: a small brewery as recognized by the Alcohol and Tobacco Tax and Trade Bureau sells a minimum of 2,000,000 bbl annually, a feat the Boston Beer company (Samuel Adams) just surpassed.  In other words, to really get your beer out to the world you rely on a distributor.

Again, a problem: monster-sized breweries like Anheuser Busch have had dealings with large distributors for decades and are not afraid to show some muscle to keep microbreweries out of the distribution game.  So many people don’t want consumers to have good beer, haha.  This is a poor, uphill battle for the little guy that does not get easier at any point.  For the consumer it is frustrating to know that the beers you want won’t be coming to stores near you because large, corporate breweries don’t want you to have the option of drinking those good beers.

Several summers ago I took a trip to Alaska to visit family.  I tried out the Alaskan Brewing Company’s Amber and Summer Ales.  At the time I had little appreciation for craft beer, but it was growing on me.  Now that I have a more vested interest in beer and homebrewing I wanted to go back and try some other beers that the Alaskan Brewing Company puts out (particularly their award winning Smoked Porter) but I cannot get their beer.  My best bet would be to have my relatives in Fairbanks mail me a package and hope for the best in shipping.  On the breweries website, however, I found a link to a delightful solution that I wish to encourage others to use so that it may grow.

Brewforia (notice the new link on the right side of the site) is an online distributor dealing only with microbreweries and craft beer.  They do not have a lot as of yet, which is why I want to try and help get the word out there that they exist.  So, now I can order a bottle of Alaskan Smoked Porter from NY and have it shipped to my house in Albany, NY.  So, check out the site and use it in hopes that word will spread and we can help level the playing field for the craft beer brewers.  Help the little guy and help good beer.

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